AUSTRALIAN MADE TO ORDER CLOTHING
ABOUT
IN MY COLOUR ERA.
I’m Alice, the creative mind behind Colour Theory Clothing. I started my colour journey in 2023 with one goal in mind - to keep our planet as colourful as your wardrobe!
Colour Theory is all about designing fun, colourful pieces that don’t just look good but are kind on the planet. Every piece is a labour of love, tried and tested to ensure you get a mood boost with every wear!
Working from my studio in Adelaide, Australia, I make each piece to order. No big factories, no production lines - just me, my trusty machines. This means your order will take a little longer to arrive but trust me, it’s worth the wait!
Much love, Alice xx
FABRIC
CHERRY BUBBLEGUM FABRIC
The Cherry Bubblegum collection is made from 56% Cotton (BCI), 37% Modal (LENZING™) & 7% Spandex. The fabric has the below global certifications:
Origin: South Korea
What is Modal?
Modal is made from the pulp of beech trees. It’s silky smooth, breathable and naturally moisture-wicking. It feels amazing to wear all day long. Plus, it’s stronger than cotton and resists shrinking or pilling, which means your clothes last longer and stay looking fresh. Better for you, better for the planet.
DEADSTOCK FABRIC
SUSTAINABILITY
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PRODUCTION
Colour Theory Clothing is committed to keeping the planet beautiful for years to come! Every piece is made to order, which means we only make what is needed. This approach reduces overproduction and waste compared to mass production. Each garment is designed to last, encouraging a slower way of dressing: buy less, choose well, and make it last.
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ZERO WASTE
Do you want to know the coolest thing about our packaging? The garment tags and thank-you cards are embedded with mixed flower seeds! It’s a zero-waste way to say thank you! Every Australian order receives the gift of flowers to plant and enjoy. For international orders, recycled card is used to keep packaging as planet-friendly as possible.
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PACKAGING
Our packaging may look and feel like plastic, but it’s not. Not even close! Every order is sent in a home-compostable satchel with a biodegradable shipping label (no need to peel it off). Once you’re done, simply pop the packaging into your compost or green bin, where it will break down into healthy food for the Earth.
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SHIPPING
Shipping can take a toll on the environment, which is why we partner with Sendle for regular orders when possible. Sendle has been 100% carbon neutral from day one. They calculate the footprint of every shipment and offset it through environmental projects around the world.
Did you know...
Let customers speak for us
I absolutely love this top! It’s so well made, fits beautifully and I love the two different ways to wear it for different neckline options! I’ve already had so many compliments on it and I honestly can’t stop wearing it!
I wear one of these pieces almost every day! Wonderful quality of the fabrics, great concept... the signature hem... I've been in love since my first order.
Really cute top, fits really well
Great material and fab fit. Excited to inject some colour into my life!
Love this top, well made, hugs in all the right places, super stretchy so you can easily go multiple sizes (as a 10 with boobs I can wear a S or M). I’ve a few things of colour theory and they’re all amazing!
I love this top. I have a thing for mesh at the moment and this is pretty close to it while being a bit different. The texture is so satisfying and gives the top depth. The blue colour is gorgeous and blue is also one of my favourite colours. I love the wider boat neckline too as it’s very flattering. I always get compliments when I wear this top because people find it really cool and unique. I feel even better knowing I’m supporting a small business and the top itself is limited edition.
Loved the top, so cute and cut really well. It is a bit more cropped than I expected but still totally cute!
Both my pieces were so thoughtfully made, there wasn't a single thread out place. Such beautiful soft fabric, that is actually not sheer at all (even with black underwear!), I think would make any body shape look amazing.
I bought the Jasmine maxi skirt and the 2 in 1 tank, both in size M - I'm a standard AU10 top and bottom with wider hips and both items fit so perfectly and were so flattering, it's like they were custom made for me!
Thank you so much!!
Absolutely love my 2 IN 1 TANK | CHILLI & HOT PINK. It's so beautifully crafted and so comfortable to wear. The little flower seeds in the swing tags were just so cute! Thank you :)
Amazing fit and received so many compliments on the first day I wore it! I will definitely be repurchasing from Colour theory for myself and gifts for others! I also love that the tags on the items are made of seed paper which when planted in the ground will turn in to flowers, what an amazing brand!
Such a fun top that I will wear loads! Great you can wear it low cut or high neck too !